The e-commerce industry is on boom in recent years. More and more people nowadays do online shopping. That translates into excellent business opportunities. Hardly there is any business which does not have an online presence nowadays. The reason is having an online business enables you to reach more customers and that translates into more revenues.If you want to set up an online business you need an e-commerce website.
To build an e-commerce website you have two options, hire a developer and build a website or use an off the shelve e-commerce software. There are many paid and free e-commerce software available. But this article will only talk about two of the most popular free e-commerce software, WooCommerce and Prestashop. We will see the difference between Prestashop VS WooCommerce and try to figure out which is better for an e-commerce store.
Before going further let’s have an introduction of both software.
Prestashop Vs WooCommerce-The Introduction
WooCommerce was originally developed by a theme developer company named WooThemes back in 2011. WooTheme was acquired by Automattic, the company which manage WordPress in 2015. After that WooCommerce gained popularly and soon it became the most widely used e-commerce software. Presently it holds more than one third market share of e-commerce software.
Woo Commerce is a plugin for WordPress which is the best CMS in the world. So you have all the flavour of blogging on your e-commerce website. With just a few clicks you can convert your WordPress website into a full-fledged e-commerce website. Woo Commerce offers all basic e-commerce features out of the box which can be extended by installing plugins which are mostly free.
One of the best parts of Woo Commerce is that it is almost bug-free and codes are written keeping optimization and SEO in mind. It offers scalability and very easy to use. It is also very lightweight and optimized to put less load on the server.
Prestashop is originated from France and was initially released in 2005. As of now, more than 300000 stores run on Prestashop. It is a very popular e-commerce platform due to its intuitive dashboard and user-friendly operations. The main difference between Woo Commerce and PrestaShop is that Prestashop is a stand-alone e-Commerce software whereas WooCommerce is a WordPress plugin
Prestashop also comes with basic e-commerce features but to enhance, you need to install premium plugins which cost a bit more. Although basic functions are enough to run a good store if you want to scale up or want to make your website more appealing, you will have to shell out more money.
Now let’s try to differentiate WooCommerce Vs
By default, WooCommerce comes with storefront theme which is good for a basic e-commerce website. Since WooCommerce is an extension of WordPress so you will have many themes to enhance the look of your store. In fact, there are many free WooCommerce themes are available which are really professional and feature rich. If you want to add more features to your WooCommerce store you can download plugins from WordPress repository or buy from third-party websites.
Coming to Prestashop, the default theme of PrestaShop is more professional than Woo Commerce and offers more features. In fact, I see many PrestaShop stores uses the default theme only. But if you want to make your website more professional than you can buy third party theme which is usually a bit costly if you compare to WooCommerce themes. Talking about plugins, You will hardly find free plugins for PrestaShop. Few basic free plugins you can download from PrestaShop official store and if you want premium plugins you can download that from the third party vendor.
Well, No e-commerce software can beat Woo Commerce in terms of feature. Why? It’s because it had WordPress at the back end. Out of the box WooCommerce has many features but you have the option to install many plugins and most importantly 90% are free. For example, if you want to install SEO plugin you can simply install Yoast which comes for free. Even for some premium features like rewards, e-Wallet, affiliates Woo Commerce has free plugins. So just buy a good theme and you are good to go for a professional looking e-commerce website.
Prestashop also comes with many features but if you want to enhance you need to buy expensive plugins. Forget about premium features but even the basic plugins are not free. So although Prestashop is an open source software you have to spend a lot on theme and plugins to set up the store.
WooCommerce is well optimized to perform better using any web server. Codes are SEO friendly and your store will easily crawl by search engines. The software is almost bug-free and gets regular updates. Codes have a simple structure and adopted the latest standards. So in terms of speed Woo Commerce outperforms any other e-commerce software. Even Woo Commerce supports AMP which is a new initiative by Google to speed up the website for mobile devices.
Prestashop, on the other hand, is very bulky. Codes are not well optimized and you will find it hard to get into Google search. No proper SEO plugin is available so getting your site into Google is a big pain. Even if you want to optimize PrestaShop code by other Third party plugins, we get many problems. Prestashop also has many bugs in the software which makes it lagging when you try to scale up your business.
Scalability is a big concern for WooCommerce. When you go above 1000 products WooCommerce starts showing the colours. Thanks to many free third party optimizers which saves WooCommerce when your stores go big. After the recent updates, it is likely that WooCommerce has addressed the scalability issue and you may not feel the heat anymore or even if you face it the intensity will be less.
Prestashop, on the other hand, is a good option when we talk about scalability. But the problem is that even if you have 100 product or 10000 products PrestaShop is always slow. Reason being it does not have a good optimiser or cache plugin. So if you are looking for building a big e-Commerce store then neither WooCommerce or PrestaShop should be an option.
Backup & Restore
Backup is always a piece of cake in WooCommerce. With many free plugins like Duplicator and updraft backup is very easy. When you want to restore it just takes a few clicks to restore your website.
Prestashop is a real pain for backup. No off the shelve plugin available for backup so always you have to take manual backup. Even the restoration is a bit tricky job. You will have to set up everything manually and after that also you won’t be sure if your website will be restored properly
WooCommerce has a dedicated forum where you can ask your queries and it is likely that you will get an answer soon. WooCommerce forum is very active and response time is very low.
Prestashop, on the other hand, has a customer support portal but I experienced that you will hardly get an answer to your questions by less than a week. Even if you get an answer there is no assurance that it will solve your problem or not.
Setting up WooCommerce is very cheap. Just need to pay for a domain, hosting and for a good theme. That’s all. Rest everything is free. Since most of the plugin is free so no recurring free, no commitment.
Prestashop is an open source software. So the initial setup cost is low. But most of the plugins are paid and for some plugins, you have to pay the recurring payment.
Prestashop Vs Woocommerce- Who Wins?
If we talk about PrestaShop vs WooCommerce, Both software has certain pros and cons. It all depends on your requirement which one to choose. If you want a full-fledged e-commerce solution PrestaShop should be the choice. But if you want the flexibility and easy to use features then WooCommerce is the best. If we look at each point mentioned above it is clearly evident that WooCommerce has the edge. WooCommerce is cheap to set up and run. Prestashop is a costly affair in the long run and if something goes wrong you may need to hire a developer to fix that. So for PrestaShop vs WooCommerce, PrestaShop is a bit tricky to run. Finally, my vote will go for WooCommerce.
That’s all we have in this article. Hope you liked the article and found some useful information. If you have any queries please do write in the comment section and I will be happy to answer. If you find this article helpful please rate us five stars.